Benugo Branding - Ico Design
I helped out with some retainer jobs during the rebranding of Benugo, whilst at my placement at Ico Design.
This work is the result of the a one week brief based around Branding and identity. I was given an animal at random (I received Anglerfish) and had to design a logo based around its characteristics and features. The typography part of the logo is based on the teeth and sharp fins of the Anglerfish, whilst the visual elements focus on the creatures luminous lure attached to front spine of its anterior dorsal fin.
As well as this, I implemented a visual style reminiscent of the logo to three pieces of collateral: a website, a set of business cards and a letterhead.